Today, the mochi ice cream phenomenon is exploding in the U.S. Mochi first appeared in gourmet grocery stores as frozen colorful balls enticing curious customers to free-standing mini-freezers in the grab-and-go area. My/Mo Mochi Ice Cream offers a quick, convenient way to satisfy anyone’s cravings for a fun, portable treat.” We know that younger consumers are looking for craveable snacking on-the go experiences that are new and different. “Introducing this new deliciousness to stores marks an exciting and important addition to 7-Eleven’s ice cream selection. “My/Mo Mochi Ice Cream makes customers’ mouths water (and hearts melt),” said Brooke Hodierne, vice president of merchandising. The suggested retail price (SRP) is $2.99 per two-pack at participating 7-Eleven stores nationwide. Whoever said patience is a virtue was lying.Just in time for National Ice Cream Day on July 19, 7-Eleven introduced a delicious new way to celebrate a day devoted to all things ice cream: My/Mo Mochi Ice Cream balls.Ī new two-pack, designed especially for the grab-and-go market, contains two individual My/Mo Mochi premium ice cream balls in fan-favorite flavors, Ripe Strawberry and Sweet Mango, wrapped in sweet, pillowy mochi dough. If you're like me and you eat your brownies out of the tray while they're still hot and gooey, there's no harm in biting into semi-hard mochi. It's best to let your treat thaw for about 60 seconds before you bite into it, so you get that perfect chewy consistency. Now the only foreseeable issue with store-bought mochi ice cream, is that freezers at home are usually a bit too cold for mochi products. That said, with success comes expansion, and there's no reason to assume they won't continue to grow. As of right now, they only have distribution in specific Asian grocery stores, usually located in major cities. Seriously, it's as if this company's sole goal is to make it impossible for their competitors to market one specific flavor. That said, because of their obsession with providing the best green tea around, Maeda-en has perfected green tea ice cream-stuffed mochi. Maeda-en is a company that specializes in various natural green tea products, and they're relatively new to the mochi ice cream game. Nowadays, Mikawaya isn't the only company making ice cream-stuffed mochi, so we're listing off a few of our favorites. In 1993, Hashimoto's company Mikawaya launched the first line of ice cream-filled mochi in the United States, and the rest is history. Traditional mochi is usually stuffed with a sweetened red bean paste, but in the early 1990s, a brave woman by the name of Frances Hashimoto decided to ditch the old recipe and fill her mochi with ice cream, inventing a brand new type of dessert. Following this period, mochi became a favorite of samurai and farmers during the winter time, as it's easy to prepare and has a high caloric content. At this point in time, only emperors were permitted to eat mochi, as it was associated with good fortune. While its origins are unknown, the first mention of mochi was in 794 AD when it was served as a ceremonial dish during New Year's celebrations. Though it may not sound appetizing on paper, the sweet sticky dough is a key ingredient in many Japanese desserts. Mochi, Japan's favorite gelatinous rice cake, is created when sticky rice is pounded into a paste and molded into little gooey balls.
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